Lead Nurture - Let's Build a High Converting Selling Machine
If I were to spend 100 bucks on marketing, I would spend at least 70 dollars on lead nurture, and then the rest on advertising or lead generation. That's because there is no point of having so many leads come into your business when they hardly convert. Many businesses invest a ton on lead generation because they think that is where all the money is. After all, without any leads or volume/traffic, there cannot be any sales.
And this is true, but lead generation is only part of the whole sales equation. The other major part is lead nurture. If your focus is solely or primarily on lead generation, you might either end up either losing money and being frustrated and disappointed, or end up burly seeing any results, which probably will still make your frustrated and disappointed.
So, what is lead nurture exactly and hw can you implement that in your whole marketing sales process? Keep on reading to find out...
What is Lead Nurture Exactly?
Lead nurture is basically everything that happens after your potential customer see's your ad. Your ad is just the starting point of the sales process. After a person see's your ad, they might visit your website, your Facebook business page, or just call your business directly. Your potential customer is basically in the "research phase" of the buying process. How you handle the potential customer at this stage will determine if they become buyers.
Selling Does Not End With Your Ads, You Must Keep Going...
Most businesses lose potential customers in the research phase because they do not do enough to keep them interested. What are some things you can do to keep the customer interested? Here are a few major ways:
Website content
Google Business Profile content
Social media content
Newsletters
Blog content, both written and video
Phone call follow ups
Text follow ups
Retargeting ads (cheap btw)
Paper mail
In person or zoom conversations
Who Needs Lead Nurture?
Every business should have to a certain extent some type of lead nurturing system. But, some businesses do require more lead nurturing done than others. The businesses that require more lead nurturing usually sell more expensive product(s) or service(s). The more expensive something is, the more time and research it will take for a potential customer to come to a decision.
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