Handsome Leads - Websites That Sell
Building High Converting Websites that Turn Potential Customers Into Loyal Customers!
At Handsome leads, we don't just build websites, we build websites that sell. A website that sells means just that: a website specifically designed to sell your products and/or services. Another way of saying this is website conversion optimization.
Most websites out there are not designed to sell. A lot of web designers and digital marketers out there say they build websites that sell, but a lot of them really don't. Just because a website looks nice and has a lead magnet form, and some call to actions buttons placed everywhere does not mean it is a high converting website (at least by our standards).
Now, we're not going to say we build perfect websites that have the best conversion rates out there. Because we don't. But, we will do our best to build a website that will have the highest potential to sell (AKA highest conversion rate possible). We have a system in place that makes this possible.
If you want to learn more about this system, then keep on reading. Or, if you just want to chat with us and let us show you what kind of website we can build for you, then hit the button below so we can talk.
What Exactly Is a Website That Sells?
Imagine your website being part of a point system from 1-100. The more points your website has, the more selling power it will have. You get points by doing certain things that will help increase the persuasive or conversion potential of your website.
For example, if you use real authentic pictures on your website instead of obvious stock photos, then you have made your website more persuasive or credible, because people psychologically trust real pictures more than fake one.
By doing this, we can say you added 10 points to your website selling power.
Adding more points increases selling power (AKA conversion rate)
Continuing on the previous slide, let's say on top of adding real pictures to your website, you also pushed your most credible or recent reviews to the top of your website.
By pushing your most credible or recent reviews to the top of your website home or landing page, the first thing people see now is the reviews before anything else.
This is important because if a person decides to leave our webpage to check out our competitors or click on some other part of our website that is less important, at least we know that the reviews will be in the top of their mind. And we both know that reviews are one of the most important influential factors when it comes to making a sale.
By doing this, let's say you increased your website selling power by an additional 10 points. Now, by adding real pictures to your website and pushing the most credible reviews to the top, you now have 20 points of selling power!
Website That Sells = Get as many points as possible!
So, as you probably can see how this works now, the more things we do to increase the persuasive or conversion potential of our website, the more selling points we accumulate. The more selling points we accumulate, the more selling power our website will have. The more selling power our website has, the more likely it is to turn potential customers into actual customers.
So, a website that sells just means that we try to do everything we can to get as many selling points as possible for your website. We are constantly researching, experimenting, and testing ways to increase the selling power of websites.
Difference between a regular website and a high converting website that sells
Regular Website
Design is focused on beauty without much emphasis readability and capturing attention. Remember that people are easily distracted. We must create an environment that limits those distractions as much as possible to make it conductive to persuade.
Website has minimum informative/educational content and immediately ask for a sale or form summation like "get a free estimate now" or "sign up to our course today".
Has regular or AI content that is copied then pasted and sounds robotic or generic and boring.
Generic stock photos that people can obviously tell are stock photos. If people can tell your pictures are stock photos, subconsciously they will perceive you as less credible (or lazy :O).
Website has a basic form that only gathers basic details (name, number, email, phone number, and message).
When a website form is submitted, nothing really happens other than a popup box that says "thank you for submitting" or they are redirected to a simple "thank you page with very little content on it.
Content is dispersed everywhere throughout the website without a priority system.
Website that sells
Design focuses on readability and attention capturing, not just beauty and modernization.
Website has a lot of information and educational content that makes the potential customer comfortable to take the nest step like handing over their information or purchasing something.
Content inspired by AI, but written with the art and science of persuasive copywriting.
Real high quality photos that make people perceive you as real, legit and trustworthy. If stock photos are used, they are stock photos are high quality and have more of a "wow" factor instead of a "oh, that's obviously a stock photo" factor.
Website form has custom form fields that can gather key valuable information from visitor. Instead of just having basic info fields like name, number, and email, you can also have qualifying fields like fields "how many employees does your business have" or intel gathering field like "where did you hear about us?".
When the form is submitted, the person is then taken to a page where they will shown in great detail what will happen next and also be shown testimonials, FAQs, and additional info that will help push the sales process forward towards a good outcome.
Content has a priority system. Reviews for example, are something that potential customers first take a look at before anything else. Therefore, reviews must be pushed to the top before anything else is seen. We control what is seen first, not the potential visitor.
Website Selling Concepts or Ideas
So we know the more selling points we get, the more selling power our website will have. So, I'm sure at this point you are wondering, "what things can I do on my website that will give me the most selling points" and "how do you know doing these things will increase the selling power or conversion rate of my website?". So, in order to understand how and why this works, let me introduce you to universal psychological or persuasive principles. Once you read about these principles, you will see why it works.
The Lead
There is research out there that says the first few moments of a sales interaction is responsible for the majority of your sales pitch. This first few moments on your website can be the first few words, images(s), video interaction, etc. that your visitors see once they land on your website. Some people call this the first view or screen. In the paper news world, it was called "top of the fold". So, if you want to have the biggest selling impact on a person, then you must make the first few moments on your website have the most important persuasive elements possible (Ex of this: attention grabbing headline with a powerful compelling intro).
The Lizard Brain
People generally can tell if something is fake, fishy, or exaggerated almost instantly. That's because we have a powerful system that works on autopilot we call the "subconscious mind". "We depended on our subconscious mind in the past for our survival. Knowing who is being deceptive was extremely important for survival. So, unless you have good understanding of the human psychology, trying to deceive people at first will always eventually sway them away. But the thing is, this deception doesn't have to be obvious or malignant. Even the most "innocent" of things can trigger this feeling of "Hmm... that's not right". Stuff like having stock photos or giving away a free estimate can trigger the "that's fake" or "what is the catch" in their brains.
Authority
People in general trust or give high credibility to authority. Authority doesn't necessarily have to mean a police officer, judge, or president. Authority can be the leading brand or a celebrity. If an authority symbol or figure (you like) is used on a sales message, you will likely pay more attention to it and consider buying. That is why big companies use celebrity's in their commercials, big brand logos on their websites, and other symbols like "the red cross" or figures that display some sort of authority.
Herd Theory
All of us to a certain extent are followers because there is safety in numbers. When we see multitudes of people moving towards a certain direction, we pay attention and see if we should also join them. If you are thinking of going to a good restaurant or watching a good movie, you take a look at the line of people waiting, reviews, views, likes, or whatever signify a lot of people are choosing.
Categories or Grouping Information
People think in categories. It is the best way to navigate and make sense of information. When you have information spilled all over the place, people will get lost, forget, and eventually just look elsewhere. Imagine reading a newspaper or essay with no headlines and subheadings? A book without chapters? The more information and complexity your content has, the more categories should be used to organize it.
Time and Amount
The more complicated or expensive something is, the more time, information, and/or education a person will need to want make a decision. Selling, in the end, is really about delivering valuable information that will help a person make a decision. Yes there might be an element of creativity and psychology to it, but the foundation of selling is delivering valuable information in an easy to understand format. The more something will cost a person, the more time, information, and persuasion they will need.
Who's This Perfect For?
As you probably already wonder, in order for us to build high converting selling websites, then we must have a good amount of knowledge and understanding of your business industry. We can't just build any business a website that sells. The following list are the industries we have worked with and successfully built high converting websites. If you do not see your industry right here, do not despair. What will need to happen is that we must work together a bit longer so we can fully understand your industry or business in order for us to build a proper high converting website. And trust me, if you really want to make more impact with your website and more sales, then it will be worth it.
Click on a box below to see all the websites we have build for that particular industry
Roofing
Real Estate
technology and it
Plumbing
COACHing and influencers
event services
Legal Services
health and wellness
travel
TELL US ABOUT YOUR NEXT PROJECT
Ready to start building a high converting selling website? If so, then please fill out the form below. I will love to talk to you and show you how a website that sells will significantly improve your credibility, trust, and conversions. And oh believe me, your competition will wish they found us before you did!
We Want to Have a Genuine Conversation With You
We will not sell your information. We will not bombard you with marketing messages. We just want to have a chat. If it works out, cool! If it doesn't, thank you for at least considering us. Hope you find the success you're looking for.
I Consent to Receive SMS Notifications, Alerts & Occasional Marketing Communication from company. Message frequency varies. Message & data rates may apply. Text HELP to (877) 607-2969 for assistance. You can reply STOP to unsubscribe at any time.
© Copyright 2025. Handsome Leads. All rights reserved.